Sven Jänchen

Sven Jänchen leads Strategy & Consulting. Previously, he was responsible for sales and marketing at an HTGF-funded SAP spin-off and at T-Systems MMS, and taught marketing for several years as a visiting professor. Today, he heads the Technical Sales working group at VDI Dresden, keeping him close to the practical realities of engineering-driven B2B customers and directly informing his work in go-to-market and account-based marketing.

At webit!, Sven helps our clients make data-based decisions on which content reaches the relevant people in the buying center through which channels, based on the target groups, behavior, and channel usage of their personas. This starts with selecting the right MarTech stack, continues with new, partly AI-supported automated processes for content creation and distribution, and extends to training and coaching employees in using the new systems.

The result is go-to-market processes that fit the client’s market environment, from straightforward lead management to account-based marketing.