Marketing Operations & Automation Specialist (m/f/d)
Marketing Operations & Automation Specialist (m/f/d)
Permanent position (32 h/week)
Do you find IT tools for marketing exciting and have the desire to delve into CRM, email marketing, and marketing automation? Do you want to understand how digital campaigns are created for our clients and brought to life in their systems—from newsletters to automations to landing pages and forms? As a Marketing Operations & Automation Specialist, you ensure that clean, functioning campaigns emerge from briefings. Our clients and consultants provide you with goals, concepts, and structures and you take on the structured and reliable implementation in the system, ensuring everything is correct, stable, and ready for use. If you're eager to make digital campaigns operational reality, then you're exactly right with us. We offer you exciting tasks in the field of marketing operations in Dresden, either immediately or at the next possible date for you.
Your Tasks
Creation, testing, and sending of newsletters, as well as maintenance and optimization of email templates
Maintenance of contact lists, segments, and preference centers, as well as data imports, data cleaning, and CRM data maintenance
Implementation of defined marketing automation including triggers, workflows, forms, and landing pages
Testing, quality assurance, and documentation of campaigns, shipping routes, and automations
Preparation and operational implementation of campaign components in tools like Brevo, Sitecore, Salesforce, or HubSpot
Close coordination with consultants, creation, and project management
Support in user training and creation of simple system and process documentation
Maintenance of simple campaign reports, documentation of dispatch and campaign results, as well as preparation of operational key figures
Your Profile
Initial practical experience in email marketing and marketing automation and confident handling of the associated tools
Structured, careful, and reliable way of working with a high awareness of quality
Enjoyment of operational implementation as well as clearly defined, recurring processes
Understanding of customer data & GDPR, segmentation and shipping logic
Experience with tools like Brevo, Salesforce, Sitecore, or comparable marketing automation systems (desirable)
Completed training in marketing, media, or commercial field; alternatively, relevant studies are welcome but not a prerequisite
Basic understanding of reporting, campaign metrics, and operational KPIs, as well as experience with landing pages, forms, and email templates (desirable)
Very good German language skills, both spoken and written (C1 level)
Willingness to work on-site
We offer you...
… a job in one of the largest digital agencies in Saxony with a lot of creative freedom and short decision-making paths. With us, you get the chance to work independently on exciting projects for renowned clients and to further develop your career. Internal further training 'on the job' is just as important to us as participation in external training, professional conferences, and workshops. We want you to feel comfortable with us, and therefore ensure a colorful mix of regular team events. We also offer fair remuneration and flexible vacation arrangements. If desired, options for working time models that are compatible with your family life are also available.
Apply now
Become part of our team!
Curious? Then send us your application including a cover letter, CV, and possibly references via email.
