Personas and Customer Journeys

Our Services

Through targeted consulting, we enable you to create more effective, customer-oriented experiences that lead to stronger business relationships and increased business success. webit! stands for competence and experience in designing successful customer journeys. Our services include:

  • Workshops on target audience analysis and creating personas

  • Support with conducting personal interviews

  • Customer journey analysis and customer journey mapping

  • Touchpoint analysis

Advantages and Benefits

Personas and customer journey maps form the basis for aligning your marketing and sales strategies. They influence various areas, including communication, campaign planning, demand & lead generation, lead nurturing as well as the website conception. Based on this foundation, strategies are developed to acquire new leads, guide interested parties through the purchasing decision process, and retain existing customers in the long term.

With the right strategy, you can send personalized messages at the right time through the appropriate channel to your target audience, thus achieving higher long-term customer satisfaction and increased business success.

Project workflow

  • 1
    Creation of Personas

    Target group workshops with employees from marketing and sales. Subsequent support in conducting persona interviews and creating persona cards.

  • 2
    Customer Journey Analysis
    Workshops for analyzing the customer journey, identifying online/offline touchpoints of potential customers with the company, and describing the purchasing decision process.
  • 3
    Customer journey mapping
    Visualization of the customer journey using a customer journey map.
  • 4
    Touchpoint analysis
    Evaluation of the identified customer touchpoints in terms of their relevance and derivation of measures to optimize communication at these touchpoints.

Frequently Asked Questions

A customer journey map serves to visualize the interactions of a customer with a company in individual steps and makes all channels visible that are used along the purchase decision process in different phases.  She helps with that.  Identifying the needs and expectations of customers.  depicts the following phases:

  1. Consciousness (Awareness)

  2. Consideration

  3. Decision

  4. Retention

  5. Brand Ambassador (Advocacy)

Personas can be used in various areas, such as product development, website conception, marketing, and sales. They can be used to better tailor strategies and measures to the target group.

Contact

We support your digital marketing!

Take your marketing strategy to the next level! Feel free to contact us for a non-binding consultation. Together, we will develop personas and analyze your individual customer journey so that you can achieve optimal results with your target audience.