Digital Analysis & Optimization with webit!
Your benefits through analysis and optimization
Efficiency improvement
The automated collection and analysis of data from various sources speeds up your decision-making processes.
Profitable decisions
Find the most effective marketing channels and save on your advertising budget.
Continuous improvement
Optimize your online marketing activities based on data and get even more out of your budget.
User understanding
Understand the behavior of your website users and use it in product management and digital strategy.
Legal certainty
Secure yourself with data collection compliant with data protection regulations according to GDPR.
Set up infrastructure for analytics.
Once analysis goals, KPIs, and metrics have been defined and the structure of the dashboards for the various stakeholders is clear, you need an efficient infrastructure to collect the data. We design and set up this infrastructure together with you, clarifying the following:
Which data is needed and where it is collected
Which metrics need to be calculated
Where the central data storage takes place
How to automatically gather data from different systems (Google Analytics, Google Ads, Google Search Console, Sistrix, email marketing tools, etc.)
Collecting and using data in a legally secure manner.
In Europe, the strict rules of the General Data Protection Regulation must be followed. With the help of an effective consent management, this is possible on websites. This way, you benefit from:
Transparency and control for your users
Granular consent for different cookie categories
Trust and compliance through legally secure processes
Smart evaluation and data-driven decisions
Through tests and the graphical presentation of data via dashboards, evaluations become easier. We help to interpret this data in order to answer questions like these:
Which marketing channels perform the best?
How can the budget be distributed more efficiently?
Which content and campaigns achieve the highest conversion rate?
How can customer needs be addressed even better?
Continuous optimization of your marketing activities
Data-driven analyses help you to optimize your budget and make your marketing activities more efficient. Our experts support you with:
Campaign optimization and performance analysis
Content optimization based on user behavior
A/B testing for conversion optimization
Coaching meetings for knowledge transfer and development.
Contact
Let's optimize your marketing together!
Whether you want to make your marketing strategy more efficient, optimize your budget, or get more out of your data - we are here to support you as a strategic partner.
