Lead Nurturing with webit! - automated & targeted

Lead Generation: Challenges for Companies

  • Low conversion rates: Without targeted further development, only a few interested individuals will become customers.

  • Lost interest: Many leads quickly lose interest if the content is not relevant or if the communication appears too aggressive.

  • Lack of structure: Lack of processes and standards overwhelm both marketing and sales teams.

Optimize your lead nurturing.

Start with the basics: the lead management process.

By implementing a defined lead management process, you secure your investment in new leads by ensuring a prompt follow-up of promising contacts. Additionally, you avoid burdening the sales team with inadequately qualified leads. Your prospects will appreciate it if they are not called immediately after the first interaction.

Some leads are more promising: evaluate the interested ones.

Find out in which phase of the purchasing decision the interested parties are in. Check the alignment with the ideal customer profile and the current interaction rate. Determine a lead scoring from this, which helps to identify the leads with the highest probability of closing and hand them over to sales.

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Develop leads systematically.

Help the leads in the early stages of the customer journey to progress step by step with relevant content. Identify inquiries from the same organization and consolidate them into a highly active lead. Develop specific programs that consistently focus on segmentation and personalized communication. By providing a better user experience, you ensure a positive brand perception.

Our Services

How we work together to develop successful lead nurturing campaigns

  • 1
    Definition of the Lead Management Process
    We document the lead management process, which defines individual lead stages and the quality of leads to be passed on, thereby establishing the responsibilities of marketing and sales. In addition, both departments agree on a response time for the evaluation of leads passed on by sales, in the form of a Service Level Agreement.
  • 2
    Creation of your lead scoring model
    We consider factors such as the fit with the target customer profile and personas, as well as the level of activity and engagement of the leads. Leads with a high score are passed on to sales, while all others are further qualified by marketing.
  • 3
    Design of automated lead nurturing campaigns
    The goal is to further develop leads in their purchasing decision. To achieve this, we jointly design campaigns, determine the channels to be used, define suitable content, and establish a meaningful timing for individual activities. By using a marketing automation solution, these lead nurturing campaigns can even run automatically.
  • 4
    Implementation of the campaign management
    Our team supports you in selecting and setting up a suitable marketing automation tool, in setting up automation workflows, in creating creative content for mailings, their creation and sending, as well as in setting up lead scoring.
  • 5
    Analysis and optimization of campaigns
    By defining campaign goals and corresponding KPIs, a continuous analysis of campaign performance can be carried out. This way, optimization potentials can be identified early on and recommendations for action can be derived.

Benefits of Lead Nurturing

Effective lead process

By using appropriate lead scoring, the most qualified leads are passed on to the sales team. This prevents premature intervention and ensures a more efficient use of resources in sales.

Higher conversion rates

Targeted lead nurturing campaigns tailored to the target audience ensure that no lead is left unattended. They are automated and developed further until they are finally handed over to sales.

Shortening the sales cycle

Leads are guided more efficiently through the buying decision process by being provided with relevant content and information at the right time.

Increasing customer loyalty

Better user experience through relevant, personalized content leads to higher customer loyalty.

Contact

Do you want to start in Customer Lifecycle Management?

We are looking forward to your questions, your challenges, or your current project!