Digital strategy with webit! - Clear. Data-driven. Effective
Why a digital marketing strategy is crucial
With increasing digitalization, the way companies interact with their target audiences is changing. Typically, B2B customers have completed 70% of the purchasing process before contacting a company. Therefore, integrated strategies are needed to raise brand awareness and preference long before direct contact takes place, and these strategies must encompass all digital communication channels.
Your benefits with the right digital strategy
Targeted communication
Deliver relevant content to your target audience at the right time and in the right place. For maximum impact with minimal waste.
Efficiency and synergy
Optimize resources and benefit from a clear strategy that coordinates all activities seamlessly and effectively.
Data-driven decisions
Use clear performance indicators to make informed decisions and continuously improve your campaigns in a targeted and effective way.
Long-term success
Lay the foundation for sustainable growth, long-lasting customer loyalty, and continuous, measurable brand success.
Our Services
Setting smart goals
Together, we define specific, measurable, and achievable goals. These marketing objectives are derived directly from your corporate strategy. They form the basis for all future actions, ensuring that your digital marketing activities deliver maximum value.
ICP and Personas: Your Ideal Customers and Their Representatives
From your target audience descriptions, we develop profiles of your desired customers - the Ideal Customer Profiles (ICP). In B2B businesses, these are mostly descriptions of companies. We also create profiles of their typical representatives, detailing their roles, responsibilities, and motivations. These Persona-Cards help us with further analysis and, later, with the development of compelling content.
Customer journey mapping and touchpoint analysis
Through detailed analysis, we gain deep insights into your target audience. Customer journey mapping involves visualizing and understanding the customer's experience of a product or service, from initial contact to final interaction. This helps businesses to identify touchpoints, pain points, and areas for improvement, enabling them to create a more seamless and satisfying customer experience. Identify the key touchpoints - both online and offline - and enable targeted actions to be derived.
Your digital maturity in marketing
We analyze your existing marketing activities, identifying strengths and weaknesses before developing concrete recommendations for optimization. We ensure that your strategy takes into account both current trends and tried-and-tested methods.
Channel Strategy and Action Planning
We support you in identifying the channels through which you can most effectively reach your target audience, for example through your website, social media or email campaigns. Together, we will plan targeted measures that combine digital and traditional channels to perfection.
Media and budget planning
Our team will create a detailed media and budget plan for you that makes the most efficient use of your resources and ensures the best possible return on investment (ROI).
Project workflow
Depending on the scope and progress of your previous digital marketing activities, we can either help you to complement parts and bring everything together into a consistent strategy or analyze and secure an existing strategy. The typical project process is as follows:
- 1Survey
You provide us with the status quo based on a provided checklist.
- 2Planning
Based on your feedback, we will create an action plan and together determine the stakeholders of the new strategy process.
- 3Quotation preparation
You will receive your individual offer and commission us.
- 4Analysis & Debriefing
You provide all the documents available, which we analyse and use to provide a re-briefing.
- 5Implementation
Together, we conduct the necessary workshops, surveys and group discussions, create the customer journeys, and have them reviewed by the sales team.
- 6Consultation
Based on the company's maturity level, we recommend organizational, personnel, and, if necessary, technical adjustments to take the company to the next level.
- 7Derivative
We will develop an action and budget plan tailored to your organization, which we will finalize together.
- 8Action
You communicate the new digital marketing strategy to the stakeholders with our support.
Contact
Let's start together!
We are pleased about your interest in a collaboration and are happy to advise you!
