What is Ibexa? Explaining the modular DXP for B2B

Your benefits with Ibexa

Ibexa is a modern and modular, SaaS-enabled Digital Experience Platform that particularly excels in medium-sized companies in the B2B environment. It enables the realization of all digital marketing tasks on one platform. From effectively delivering editorial content on digital channels to personalized customer interactions in multichannel scenarios to integrated online shops.

Ibexa Headless

Ibexa Headless is the base component of the DXP and performs the tasks of a traditional CMS within the platform. Content management, control, and delivery are done in a headless manner thanks to an API-first approach, allowing consistent communication across different channels. In addition, Ibexa Headless provides everything one would expect from a modern CMS component:

  • Comprehensive authorization concepts

  • Personalized workflows for optimal collaboration in content editing.

  • Tagging of content for automated playback

  • Integrated searches

  • Support with translation processes

3D-Diagramm einer geschichteten Cloud-Plattform mit der Bezeichnung „Headless“ und Abschnitten für „Connect“ und „Personalization“.

Ibexa Experience

Ibexa Experience fully supports you in delivering a perfect Customer Experience to your customers. It provides your company with all the necessary tools to deliver targeted content and recommendations, increase their impact, and create a personalized customer experience. In addition, Ibexa Experience offers extensive features for creating new pages with pre-built layouts through the Page Builder, and the integrated Form Builder allows for the creation and integration of custom forms.

3D-Diagramm, das eine geschichtete Cloud-Plattform veranschaulicht: Basis mit der Bezeichnung „Cloud Platform as a Service“, mittlere Ebene „Headless“, oberste Ebene „Experience“, verbunden durch Verbindungselemente.

Ibexa Commerce

With Ibexa Commerce, you can seamlessly integrate sales experiences into your digital channels. This eliminates the often complex integration with third-party systems. From simple PIM integration for displaying product data to complete transaction processing, and from sophisticated B2B scenarios to personalized product recommendations and individual pricing for different customer scenarios, Ibexa Commerce provides everything you need in terms of technology for a successful purchase completion.

3D-Pyramiden-Diagramm mit folgenden Ebenen: Cloud Platform as a Service, Headless, Experience, Commerce – ergänzt durch Pfeile, die zu CDP, Connect und Personalization zeigen.

Numerous add-ons to expand the DXP

In addition to the main components, Ibexa DXP offers numerous additional add-ons.

ChatGPT: Flussdiagramm, das die Integration zwischen Ibexa DXP und Facebook-Seiten zeigt, mit Symbolen und Optionen zum Planen und AusfĂĽhren von Prozessen.

Ibexa Connect

Ibexa Connect is an intelligent no-code platform that allows you to connect numerous third-party applications, such as CRM or newsletter systems, via a visual editor using drag & drop. The connected systems then synchronize your data at desired intervals.

Ibexa Personalization

Ibexa Personalization is a complex platform for multichannel customer communication and is much more than just an add-on. With it, you can create customer segments, address them with personalized campaigns, and then evaluate them. The platform is able to autonomously create suggestions for segments based on available data, which are based on similar characteristics such as demographic data, interests, and behaviors.

Dashboard mit einer Einzelkundenansicht, das Profilinformationen, eine Aktivitätszeitleiste, den Customer Lifetime Value sowie Interaktionskennzahlen anzeigt.

Ibexa CDP

Customer Data Platforms allow for the central collection of all user interactions across various channels. First-, second-, and third-party data from online and offline sources such as transaction systems, ERP, POS, CRM, and many others are collected. Based on this data, user segments with similar characteristics and behaviors can be created using Ibexa CDP, to be used as the foundation for campaigns.

Ibexa Cloud

Platform-as-a-Service (PaaS) solutions are becoming increasingly popular in all areas of IT. The advantage: The provider offers a fully managed solution, you always use the latest version, usually receive 24/7 service, and do not have to worry about backup, monitoring, or security issues.

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Do you want to start with Ibexa?

As an Ibexa Silver Partner with a certified team, we are the right partner for your digital project. We look forward to realizing your vision with Ibexa!