What is Xperience by Kentico? DXP explained in overview
The advantages of the new Kentico DXP
Experience Kentico combines all essential digital marketing functions on one platform: modern content management, multichannel management, personalization, email marketing, marketing automation, and many more. Its great flexibility makes Kentico the ideal companion for businesses in various project scenarios. From hybrid headless approach to SaaS, PaaS, or on-premise hosting - The flexible architecture of the platform supports all these approaches.
Kenticos open APIs also allow the platform to easily integrate with other systems. Integrating business applications. Xperience by Kentico integrates with numerous applications, such as Salesforce or Microsoft Dynamics. already finished connectors. The excellent security management of the DXP also protects your data through multiple security layers and authentication methods.
Multichannel Content Management
With the integrated CMS of Xperience by Kentico, companies can create, manage, and publish through channels such as websites, emails, or social media campaigns. The user-friendly interface allows for editing content quickly and easily without technical knowledge, and the shared content pool ensures that content does not need to be captured multiple times for different channels.
Features like drag-and-drop and WYSIWYG make operation easier and ensure a quick familiarization with the platform, leading to high acceptance among new online editors. Furthermore, the CMS supports complex requirements such as multisite management, where multiple websites can be centrally controlled, as well as the management of multilingual content to effectively support internationally operating companies.
Digital Marketing with AI
The platform offers comprehensive tools for automating marketing campaigns. You can create workflows with just a few clicks that automatically perform tasks such as email marketing, lead nurturing, or follow-ups. The integrated personalization features also allow you to deliver content based on behavior and preferences. Adapting target groups dynamically. This way, you can provide tailored content that truly aligns with customer interests. This not only strengthens customer loyalty but also increases the conversion rate.
Scalability and flexibility in frontend and hosting.
Xperience by Kentico offers a flexible architecture that grows with your business. and allows to adapt to new situations. The platform offers a hybrid/headless approach, which allows delivering the frontend from the system or via API headless, depending on the project requirements.
Furthermore, you have Kentico. Various hosting options are available, including a complete SaaS solution that ensures the highest security, availability, and speed. However, Kentico can also be operated as a self-managed cloud or hosted in a traditional manner.
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Do you want to start with Kentico?
We support you in achieving your digital goals with Xperience by Kentico. As a Kentico Bronze Partner and technology specialist, we implement a powerful foundation for a high-performance and scalable web presence with Xperience by Kentico. We look forward to your inquiry!
