KPIs & Dashboards
Only what is measurable can be improved.
Measurable goals and KPIs are essential for evaluation the success of your business. A digital marketing strategy allows you to quickly evaluate the chosen measures and campaigns. Through data-driven decision-making, individual marketing activities can be efficiently optimized. Continuous monitoring of KPIs, variance analysis, and regular reporting are therefore essential. It is important to be aware of where adjustments need to be made to the chosen marketing measures in order to achieve your goals more efficiently.
A study by MarketingTribe shows that companies have been using approximately 20 different tools in marketing and sales for years. This results in data silos in the tools that need to be overcome. Uniform evaluations are required for all collected data in order to facilitate, for example, the tracking of lead progress within the CRM without the need for regular manual data exchange between systems.
KPIs and Dashboards for optimized marketing
Maximum transparency
For a clear overview of the performance of all digital channels in lead generation and development, as well as the collaboration between marketing and sales.
Targeted decisions
For well-founded, future-oriented decisions and strategies, based on relevant data, in-depth analyses, and detailed insights.
Efficient resource planning
For maximum efficiency in budget allocation and resource utilization of your company. Data-driven, predictable and comprehensible.
Early warning
For the quick identification of potentials, weaknesses, and possible misdevelopments for the targeted derivation of measures.
Central Challenges
Identify relevant KPIs: From the abundance of available data, success-critical metrics need to be selected.
Ensure data availability: It is essential that data models be standardized and that data from different sources be integrated, cleaned and harmonized.
Visualize in a meaningful way: Clear dashboards are required that display the development of key performance indicators, identify optimization potentials, and take into account the information needs of stakeholders.
Our Services
Goals/KPI Workshops
In our workshops, we work with you to define the relevant goals and KPIs for your marketing strategy and identify the stakeholders, from senior management to operational teams, along with their respective requirements for dashboards and reports.
Marketing dashboards for your company
Dashboards create transparency and support well-informed decision-making at all levels. They have drill-down functionalities that reduce the complexity of the visualizations, while also enabling swift and meaningful responses to questions. They also support the ability to analyze deviations.
We create:
Dashboards for operational teams: To control daily work and provide transparency for campaigns and channels.
Dashboards for the marketing and sales management: For transparency in the current development and to support budget allocation.
Dashboards for management: For a clear representation of how business units, markets, or products are developing in relation to defined target goals.
Development of measurement concepts
Based on the information needs of your stakeholders, we will create a data model together that integrates all important sources:
Web data: Google Analytics, Content Management Systems
Communication channels: Google Ads, Social Media
Customer data: CRM systems, customer data platforms
Transaction data: eCommerce or ERP systems
Uncover optimization potentials.
Together, we regularly analyze the performance of your marketing activities based on the defined KPIs. From this, we derive specific recommendations for individual measures and cross-channel campaigns.
Contact
We make your successes measurable!
Seize the opportunity to take your marketing strategy to the next level. Contact us and we will work together to achieve your marketing goals.
