Brevo
Marketing automation features
Brevos Marketing Automation Platform enables extensive customization options for marketing campaigns. Using an easy-to-use drag and drop editor, personalized landing pages, forms, and messages can be created. Modifying deeper structures is also possible thanks to Developer Mode. In addition to email communication, multichannel marketing allows for the use of WhatsApp and SMS as channels, as well as creating and managing Facebook Ads. Analysis of marketing activities is possible through integrated functions.
Segmentation of target groups
With Brevo, you can segment your contacts based on their activities, behavior, and interests. This allows for personalized communication through individual emails, landing pages, and forms. Additionally, a lead scoring system can be set up to evaluate contacts based on their behavior and characteristics.
Automation of workflows
The Workflow Editor allows you to send automated, cross-channel messages that reach your customers at the right time. Send emails, SMS, and WhatsApp messages based on triggers defined by you.
Landing pages and forms
Brevo offers various templates and designs for personalized landing pages and forms, as well as the option to customize them freely. Evaluating the performance of a landing page is possible through the integration of Google Analytics. Hosting can be done on your own website or on a Brevo subdomain.
A/B tests
With Brevo, A/B tests can be created for marketing campaigns, for example to compare two variants of an email campaign in terms of different design elements. These include subject lines, text content, or images.
Your benefits with Brevo
Flexible pricing model
Brevo offers a pricing model based on the number of emails sent. This allows for easy adjustment to the scope of your planned marketing activities. Additionally, the license model used can be flexibly changed depending on the required feature set.
Versatile CRM Solution
Brevo offers a CRM suite that includes not only the management of email activities but also extensive functions for cross-channel control, analysis, and optimization of marketing measures. The integrated CRM also allows for the control and documentation of sales activities.
First-class delivery rates
Brevo is part of the Certified Senders Alliance (CSA). This guarantees that emails will be delivered securely within the DACH region, ensuring high delivery rates.
Our Services
webit! offers you not only comprehensive support in integrating Brevo into your existing IT landscape but also a high level of expertise in using this marketing automation tool. We also advise you on implementing and automating your marketing activities. Our team of experts enables you to fully and efficiently utilize the multitude of features of Brevo and helps you maximize the potential of your marketing strategy. Contact us to target your customers more effectively with Brevo, improve the customer experience, and increase your return on investment.
Frequently Asked Questions
Brevo is suitable for businesses of all sizes. With its range of features, it can be used in both B2C and B2B sectors.
Thanks to the intuitive user interface and the drag-and-drop editor, no in-depth technical knowledge is required for use. In addition, Brevo offers comprehensive resources for onboarding as well as e-learning in the Brevo Academy. Therefore, the tool is excellent for getting started with marketing automation.
Brevo has pre-built interfaces for a variety of different web applications, such as WordPress, Salesforce, or Shopify.
Contact
Start your marketing automation with Brevo!
We integrate Brevo into your digital architecture and support you in the conception and design of your automated marketing campaigns.
