dotdigital explained - Features & Applications Overview
Functions
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Automation of marketing processes based on customer behavior
Customer segmentation based on criteria such as purchasing behavior or location.
Multichannel marketing via email, SMS, chat, and push notifications.
eCommerce: specific features such as workflows for product recommendations and abandoned shopping carts
Creation of surveys to increase engagement
Easy setting of lead scoring
Real-time integration of customer data from different systems
Compatible with CRM and eCommerce solutions such as Salesforce, Microsoft Dynamics, Magento, or Shopify.
Your benefits with dotdigital
User-friendliness
dotdigital stands out for its intuitive user interface, where campaigns can be easily created via drag and drop. Even complex automation functions are easy to use and do not require extensive technical knowledge.
Advanced personalization
The platform offers advanced capabilities for customer segmentation and lead scoring. This allows for precise targeting of audience segments and highly personalized campaigns. Content can be dynamically displayed, enabling highly relevant customer messages.
Scalability
The modular structure of dotdigital allows for flexible growth with your company. Different plans determine the amount of emails that can be sent and contacts that can be managed. The Customer Success Managers at dotdigital tailor the solution to your company based on your individual requirements.
Our Services
Our experts will advise you on the optimal implementation and automation of your marketing activities with dotdigital. We will train you in the efficient use of all features so that you can fully leverage their potential.
Let's work together to more precisely target your audience, improve the customer experience, and increase your ROI. Contact us for personalized advice on dotdigital.
Frequently Asked Questions
dotdigital is suitable for medium to large companies that have already worked with entry-level solutions such as Mailchimp or Brevo and are now looking to take the next step. The short and supported training period also makes the corresponding hurdle very low.
dotdigital can be easily integrated with eCommerce applications such as Adobe Commerce or CRM systems like Microsoft Dynamics. In addition, integrations with social media platforms for omnichannel campaigns, with Google Ads for retargeting campaigns, and live chat systems to improve customer service are possible. Furthermore, dotdigital can be connected to other systems thanks to an open interface, allowing for automated data exchange.
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Start your marketing automation with dotdigital!
We integrate dotdigital into your digital architecture and support you in the conception and design of your automated marketing campaigns.
