Communardo
Modern work with a modern website
Communardo operates from seven locations in Europe to drive forward the digitalization of the working world and support companies in overcoming the challenges that arise from it. The software used by Communardo in modernizing workplaces must above all have one thing: high user-friendliness. This topic is not only part of the daily routine of the Dresden-based company, but also one of the requirements for a modern web presence.
About Communardo
Communardo is one of the leading providers of software solutions and consulting services for the digital workplace. The company's experts advise customers from all industries on selecting the right software, implement intelligent solutions and customized apps with the aim of permanently improving communication and collaboration among teams.
- Industry
- IT Solutions
- Technology
- TYPO3 Content Management System
- Services
- Corporate Website
- Digital Marketing
- CRM Integration
The goal
Cutting-edge standards and new insights for better marketing
The aim of the relaunch was to make Communardo's positioning in the market visible with the new website and to represent the brand image impressively. It was important to meet both the needs of the company and the requirements for a modern and appealingly designed website. As an essential tool for lead generation and attracting applicants, the new web presence should convince with a user-friendly structure, clear statements, and intuitive user guidance. In addition, the strict requirements of the GDPR and guidelines for accessible web content had to be taken into account. Furthermore, to gain new insights into customer behavior, integration with Microsoft Dynamics 365 was to be implemented.
Our solution
Looking through the user's perspective
Adhering to a consistent user orientation is our top priority and ran like a common thread through conception, design, and development. The extra time invested in persona workshops and target group analysis paid off, as it allowed us to focus specifically on the needs of the different user groups in all project phases. Based on current market and company data, meaningful personas were created, providing specific information on what information a target group is looking for in each phase of the customer journey.
The result
Contemporary design, clear functionality
Communardo's target groups are addressed on the new website with clear messages and an attractive design that interprets and develops the corporate design in a modern way. A pleasant user experience is ensured by the measured use of animations and transitions. In support of sales activities, all contact forms have also been connected to the CRM system Microsoft Dynamics 365. The website is implemented responsively and can be displayed in all current browser versions and on all end devices. In addition, by considering international standard guidelines for accessibility, it can also be used by people with disabilities. In addition to the German language version, an English language version is now also available. The technological basis for Communardo's new web presence is provided by TYPO3 Version 11, which has been expanded with some proprietary developments. These include, for example, an extension for the blog, which also allows blog articles to be assigned to topic categories. By additionally applying these categories to event notices, it is now possible to filter information categories by topic area. This also allows information to be automatically generated as teasers in the context of a category, which specifically helps users find related webinars and training sessions. Following the comprehensive relaunch, Communardo now has a website available that allows users to quickly and easily access the content they are looking for. In addition, they are automatically provided with further potentially interesting information. The enhanced capabilities for gaining insights from the customer journey strengthen the website's function as a marketing tool and will support Communardo in the future in tailoring products and services even more precisely to target groups.
Contact
Write to us!
We are looking forward to your questions, your challenges, or your current project!
