Dr. Beckmann
Successful right from the start
From stain remover to dishwasher cleaner - Dr. Beckmann is globally known for its effective specialty cleaners. Behind Dr. Beckmann is the German traditional company delta pronatura, which is already in its fourth generation of ownership and is known for the successful development of other international brands such as Bullrich or Blistex. We support delta pronatura as. TYPO3 Agency long-term in the further development of its digital, global brand appearances.
The project
Dr. Beckmann is an internationally visible brand with multilingual country websites in over 80 countries on all continents. In 2016, we took over the further development and technical support of a total of nine websites under the umbrella website www.dr-beckmann.com and current country websites, including the German, Spanish, French, and Arabic versions.
In order to ensure the smooth operation and security of the country websites as a whole, regular updates and numerous technical advancements of the website platform are carried out. TYPO3Content Management Systems.
- Industry
- Consumer Goods Industry
- Technology
- TYPO3 Content Management System
- Services
- Corporate Website
- PIM Integration
Our implementation
Hreflang Manager for Country Websites
To further increase the SEO performance in the countries, the websites were equipped with so-called hreflang attributes. These ensure that search engines like Google better understand the international website architecture and display the correct language variant to the target audiences in the individual countries. At the same time, this attribute helps to prevent individual pages from being perceived as identical (Duplicate Content) and not ranking lower. This is particularly often the case with different country websites in the same language, such as in Germany, Austria, and Switzerland. Managing the correct references on complex websites with many country versions can quickly become a challenge for the web editorial team. Therefore, a hreflang manager was implemented for delta pronatura, which allows generating the link attributes and automatically storing them for the country websites. This not only saves delta pronatura from laborious manual maintenance work but also reduces the error rate at the same time.
The result
Brand relaunch of the German website
After a successful brand relaunch, we have now transitioned Dr. Beckmann's website into the new brand world. In a co-creative design process with the client, the new screen design was developed and implemented. Dr. Beckmann now shines digitally with modern, attention-grabbing hero stages and plenty of transitions and animations that significantly enhance the user experience. The rollout of the new brand design to all other country websites is now taking place, so that brand message and online presence can go hand in hand internationally.
The further development
Integration of a PIM system
A large part of the information on Dr. Beckmann's website concerns products: packshots, product descriptions, application instructions, and much more. In order to simplify the work of editors and avoid having to enter this information multiple times, we have integrated an existing Product Information Management System (PIM system). Thanks to this integration, product information and relevant assets are now automatically synchronized with the TYPO3 CMS. Any changes made to this data in the PIM system will take effect automatically and appear on the corresponding page of the website.
Contact
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We are looking forward to your questions, your challenges, or your current project!
