SIX Swiss Exchange AG
The SIX Provider Hub: Digital Platform for Selected Corporate Service Providers
SIX Swiss Exchange AG (SIX), headquartered in Zurich, operates the Swiss stock exchange and is part of SIX Group, a leading provider of financial market infrastructure in Switzerland, the United Kingdom, and Spain. To expand its service portfolio for listed companies, SIX launched the SIX Provider Hub, a digital platform for selected corporate service providers.
A new platform for finding the right experts
With the SIX Provider Hub, SIX has created a modern digital platform that connects listed companies with qualified experts in a targeted way.
The platform is scalable and user-friendly and includes a login-based area for registered providers. They can independently manage their profiles, services, blog posts, and events. The offering is complemented by search and filter functions, an event calendar, highlight areas, multimedia content, user analytics, and social media sharing.
The SIX Provider Hub is initially available in English and is designed to be expanded to multiple languages at a later stage. The platform consistently follows SIX’s corporate design guidelines.
- Industry
- financial market infrastructure
- Technology
- Storyblok Headless Content Management System
- Services
- Digital Marketing
- Software Development
- Customer Portals
- Dashboards
Our Implementation
Headless Setup for Platform and Provider Self-Service
For the SIX Provider Hub, we used a modern headless setup based on Storyblok CMS. The frontend was developed with Next.js and is deployed via Vercel. For maintaining service provider data in self-service mode, we developed a dedicated editing interface that transfers the entered data to Storyblok via an API. Registration and authentication services were implemented using a separate technical architecture with Prisma and Postgres. The implementation also included provider profiles, search and filter functions, an event calendar, highlight areas, analytics, and social media sharing tools. The user journey focuses on quick orientation, direct entry points, and a clear visual hierarchy: from the prominent search function and clearly structured provider presentation through to detailed provider profiles. SIX’s corporate design was consistently translated into a modern platform design. In addition, the SIX Trusted Provider logo was created as an element that builds trust and signals to users that the listed providers are considered recommended partners by SIX.
Our Challenge
Connecting registration, review, and maintenance in a meaningful way
A particular challenge was bringing the different requirements together in one platform. The Provider Hub had to function as a platform, support subscription models, enable login-based provider management, and remain editable for the editorial team at the same time. The processes around registration, review, approval, maintenance, and publication of provider content were particularly demanding. They had to be technically well structured while also being designed in a way that allows providers to manage their content independently and as intuitively as possible. At the same time, despite these complex processes, the platform had to remain clearly structured, accessible, and easy to navigate for users.
The Result
More visibility for selected service providers
With the SIX Provider Hub, SIX now has a platform that strategically expands its existing service portfolio. It brings together selected service providers, makes their services and content visible, and enables users to search in a targeted way and contact providers directly. For SIX, this has created a new digital offering that strengthens the company’s role as a trusted authority within the capital market ecosystem. At the same time, the Provider Hub combines editorial management and provider self-service within a scalable platform structure.
Michael Füglister
Relationship Manager, SIX Swiss Exchange
That's what our customer says
Especially during the intensive phase before go-live, I found the collaboration with webit! extremely valuable. The team was always available, highly committed, and moved topics forward quickly and pragmatically. From my perspective, this close coordination and shared commitment were a key success factor for the successful launch.
Looking Ahead
From the Swiss SIX Provider Hub to an international platform
The SIX Provider Hub is designed to be scalable and is set to be developed further over time. A rollout of the Provider Hub to additional SIX locations is also planned. This creates the foundation for making selected SIX Trusted Providers more visible internationally in the future.
Contact
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