What is Sitecore? Explaining the features & benefits of DXP
The advantages of the new Sitecore Composable DXP
With the new modular and SaaS-enabled Sitecore DXP, marketers are able to leverage almost all possibilities of digital marketing from one platform. Sitecore places particular emphasis on modularity. The DXP consists of a variety of components or modules, all of which follow a SaaS and Headless approach. Depending on project requirements, only the modules that are actually needed can be licensed and used.
XM Cloud
XM Cloud is Sitecore's new component for content management. It allows for the convenient creation and maintenance of multilingual content. The new Pages Editor provides a WYSIWYG feeling despite the headless approach, making operation easy and intuitive. XM Cloud also allows for multisite management and offers numerous possibilities for content personalization.
Search
Search is the new AI-based search module that allows high-quality search functions to be easily integrated into Sitecore projects. Not only is it very fast, but it also provides real added value compared to traditional full-text searches with personalized recommendations and predictive search.
Customer Data Platform (CDP)
Customer data is the essence of data-driven marketing. The Sitecore Customer Data Platform enables marketers to track, analyze, and ultimately convert all user interactions on a website, as well as across other channels and various devices, into profiles. The data obtained provides deep insights into user behavior and also allows for segmentation of customers based on their behavior or characteristics. These segments can then be used for campaigns and personalized content.
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With Personalize, personalized user experiences can be created in real-time across all channels in Sitecore. Using an intuitive drag-and-drop editor, effective personalization and automation rules can be quickly created based on the occurrence of specific events or behavioral patterns. To quickly verify their effectiveness, the module also includes integrated functions for analysis and A/B testing.
Connect
With Connect, Sitecore Composable DXP has a SaaS component that enables easy and convenient integration of numerous third-party systems using a low-code/no-code approach. With intuitively designed workflow visualizations, connecting CRMs, external data sources, and more is now possible even without programming knowledge and integration experts.
Content Hub
Sitecore Content Hub is a central platform for managing editorial content and digital assets such as images or brochures. It simplifies the creation and distribution of content across various channels, reducing sources of errors and efforts simultaneously. Additionally, Content Hub supports distributed editorial teams in creating and delivering content in a consistent manner worldwide. Through an integrated Content Delivery Network (CDN), Sitecore ensures that content is delivered quickly to end customers globally. This improves search engine rankings and, of course, the user experience.
Order Cloud
Order Cloud is the commerce solution within the Sitecore DXP and has been developed with a cloud-first and API-first approach. It can be used not only in B2C and B2B environments but also allows for operating marketplaces. The headless approach makes it very easy to integrate Order Cloud into websites. With pre-built storefronts and administration interfaces, Order Cloud also provides quick market presence and business success.
Contact
Do you want to start with Sitecore?
As a Sitecore agency and co-founder of the Sitecore User Group Germany with experience from numerous projects, we are your partner in implementing your digital project. Benefit from the know-how of our continuously trained development team. With our expertise, we develop optimal Sitecore solutions tailored to your specific requirements. We look forward to your inquiry!
