Ruby on Rails

Ruby - the efficient programming language

Roter Hintergrund mit einem stilisierten weißen Bogen, der an ein Eisenbahngleis erinnert, gefolgt vom Wort „RAILS“ in fetten weißen Buchstaben.

Ruby is a programming language known for its clarity and simplicity, designed in the mid-1990s by Yukihiro "Matz" Matsumoto. Ruby stands out for its very clear and readable syntax, which allows describing a lot of functionality with little code. Ruby promotes agile development approaches, meaning that projects can flexibly respond to new requirements. In a dynamic environment like digital marketing, this flexibility is crucial as market trends and customer requirements are constantly evolving.

Ein Mann mit Bart und grünem Flanellhemd sitzt an einem Schreibtisch und schaut lächelnd über die Schulter zu einer Kollegin. Auf seinem Bildschirm ist Code in einer Entwicklungsumgebung zu sehen. Im Hintergrund ist ein helles Fenster erkennbar.

The framework for fast and scalable solutions

Ruby on Rails is an open-source, powerful web framework designed for efficiency and speed in the development process like no other. It was written by David Heinemeier Hansson in the Ruby programming language and has established itself as a general standard for web application development in the Ruby world since it was first introduced to the public in 2004.

Ruby on Rails is characterized by the principles of "don't repeat yourself" (DRY) and "convention over configuration", which is why developers  on many  Points can be relieved and focus on individual implementation. These principles provide the basis for high-quality, easy-to-maintain code as well as excellent maintainability and further development possibilities of web applications.

Ruby on Rails not only supports many modern software concepts but has also significantly influenced them. It provides our developers with everything they need to quickly, structuredly, and stably create web-based applications, websites, and long-lasting software. The web framework also allows us to develop in short development cycles following Scrum, thus reducing the time from the initial idea to the finished application.

One of the most important aspects of Ruby on Rails is its excellent scalability. Numerous well-known platforms - from Shopify to  GitHub - based on Rails and demonstrate the framework's ability to keep up with growing requirements and user numbers. Ruby  In our opinion, Rails is optimal for medium-sized companies because it scales very easily with future growing performance requirements. Rails is also very well-documented and has a large, active community that ensures new trends and technologies are quickly integrated. This ensures the sustainability and future viability of the solutions developed.

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Our experts create innovative solutions with Ruby for the success of your digital marketing. We look forward to your project!