CMS & DXP selection with webit! – solid & tech-neutral
Content Management Systems (CMS)
A CMS enables the creation, management, and publication of digital content without extensive programming knowledge. Content Management Systems are mainly used for creating websites and managing web content.
There are different CMS available on the market, which are particularly suitable depending on the industry and company size:
Open Source CMS: Systems developed by a community, customizable and provided for free, which often require higher maintenance effort (e.g. WordPress, TYPO3, or Umbraco).
Proprietary CMS: Licensed systems offered by companies with professional support (e.g. Storyblok or Contentful).
CMS systems for your website project
The choice between open source and proprietary CMS depends on your resources, technical expertise, and individual requirements. We have evaluated numerous CMS and implemented projects over the past 25 years.
TYPO3 Content Management System
The open source CMS offers high reliability in complex environments and has been successfully used by us for many years.
More about TYPO3
Storyblok is a Headless Content Management System.
We use this flexible content management system in the context of headless projects, where it impresses with a very short time-to-market.
More about StoryblokDigital Experience Platforms
Unlike CMS, DXPs offer comprehensive solutions for creating personalized, cross-channel results with their features. They combine content management, data analysis, personalization, and marketing automation in a single platform.
Advantages of a DXP over a CMS
Personalization: Content can be customized based on user behavior, creating targeted and personalized customer experiences that make marketing campaigns more successful.
Omnichannel support: Unified experiences are ensured across multiple channels. Usually, in addition to the website, email and headless functionality are also integrated, which increases the reach and impact of marketing strategies.
Data integration: Various functions and data sources are linked, enabling data-driven decisions and more precise targeting of audiences, such as personalized emails based on consumed website content.
Customer Journey Mapping: By analyzing the entire customer journey, weaknesses can be identified and the efficiency of marketing measures can be increased.
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DXPs for medium-sized businesses and enterprise customers
There are digital experience platforms available for various complex requirements, which are usually associated with the size of the company and the online affinity of the business model. For medium-sized businesses. we achieve project success with:
Sitecore Experience Platform
We recommend the powerful, scalable DXP for complex requirements in the enterprise environment. With comprehensive personalization, content, and marketing features, it is the ideal choice for large companies with global marketing activities that require maximum flexibility and customized digital experiences.
More about Sitecore
Ibexa Digital Experience Platform
This modular DXP is tailored to B2B companies and impresses with scalable features. Perfect for organizations that want to map complex business models and individual customer requirements.
More about Ibexa
Xperience by Kentico
A flexible and user-friendly platform that stands out for its powerful all-in-one solution for content management and marketing automation. Ideal for medium-sized companies that want to react quickly and agilely to market changes.
More about KenticoOur services to support your selection
Needs analysis
We evaluate your current and future requirements for digital platforms. We analyze whether a CMS or a DXP is better suited to your goals.
Technology Assessment
Our experts compare CMS and DXP solutions to identify the ideal choice for your company. In initial technology demos, you can get an idea of the capabilities of the solutions available for selection. After that, you decide which one you would like to continue working with.
Proof-of-Concept
We are preparing a demo of the technology tailored to your use case. We will show you how your selection will meet the specific requirements.
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Implementation and Support
Concept & Design: Once the technical decision has been made, we move on to website conception, where we plan the information architecture, create the navigation, and use wireframes to visualize user interaction with the website. Next, we move on to screen design, where we implement the graphics for the new website. If you have decided on a DXP, we will also develop email templates and automation workflows.
Implementation: If the plans for the website are mature, one of our teams takes over the technical implementation, usually in an agile project approach and always in close coordination with you.
Training: We train your team in handling the new system. For individual technologies, we offer communities where impulses can be shared and ideas exchanged together.
Support and further development: Of course, we are also available to support you in the further development of the technical infrastructure after a relaunch. Additionally, we assist you with our services in the field of Digital Marketing Operations to ensure the optimal utilization of the new technology.
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Make the right choice with us!
The choice between a CMS and a DXP depends on the individual requirements of your company. Our team has many years of experience in implementing CMS and DXPs. With our help, you will make the right decision and implement it efficiently.
