MarTech stack optimization with webit! - structured & smart
Our Services
We support you with a structured and data-driven approach that consists of three central steps:
- 1Evaluation of your MarTech StackWe analyze your existing marketing technologies by benchmarking the tools against technology leaders in each area. Then we evaluate how they support your requirements and examine your economic efficiency for potential cost savings.
- 2Alignment with the marketing maturity level
The selection and configuration of a MarTech stack should always correspond to your maturity level in marketing and sales. With the help of our Marketing Maturity Model, we identify how your stack can evolve to be future-proof.
- 3Strategic recommendations for action
From the analysis, we derive concrete recommendations. The Quick Wins focus on achieving quick savings or medium- to long-term efficiency improvements. This includes investing in future-proof technologies, such as cloud-based solutions and AI automation tools. We consider your goals, resources, and long-term scalability.

Your benefits
Cost savings
By strategically consolidating your MarTech stack, redundancies caused by duplicate technologies are eliminated, and operational costs are reduced efficiently and sustainably.
Efficiency increase
Modern automation tools effectively reduce manual efforts, accelerate central marketing processes, and save valuable resources for strategic tasks.
Future security
A scalable, adaptable, and modern MarTech stack ensures your competitiveness even in the face of changing market requirements and growing customer demands.
Improved data quality
Seamless data integration creates consistent and reliable insights across all touchpoints and provides a solid foundation for quick strategic decisions.
Contact
Start your MarTech optimization.
Contact us for a non-binding initial consultation. Together we will develop an individual strategy for your optimal MarTech stack.
