Website Concept: Successful Planning of Your Website

Your key to digital success

A thoughtfully developed website convinces your target audience and has a positive impact on the success of your company. Your website should highlight the core aspects of your business, while also offering practical solutions to the problems of your target audience. Ideally, it functions as both your digital business card and a source of information and tool for your customers. For this reason, website conception represents the first and most important step towards a successful website.

Advantages of website conception

Optimize your digital presence

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Target group orientation

The website is tailored to the needs and expectations of your target audience.

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Effective Communication

Your brand message is efficiently conveyed through precise and memorable content.

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Strengthening the brand identity

Consistent design and messaging help to gain the trust of the target audience and strengthen brand loyalty.

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User-friendliness

A well-designed structure and navigation ensure that the target audience is able to locate the desired information with ease.

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SEO optimization

A well-designed website is search engine optimized, thus ensuring better visibility for your company.

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Time and cost savings

Thorough planning avoids costly and time-consuming changes during the development phase.

Why you should choose our full-service agency

When it comes to website conception, we are your ideal partner. As a full-service agency, we offer a comprehensive approach to your digital presence, addressing all aspects of your online presence. For these reasons, we believe that we are the ideal choice for your business:

  • We think holistically and ensure that all elements of your website work together seamlessly.

  • Our experienced teams work hand in hand to deliver the best possible results to you.

  • Innovative technologies and flexible concepts ensure future security and allow for growth with your company.

  • Data-driven approaches and continuous optimization create measurable successes.

Our approach

Step by step to the perfect website: Our conception process

  • 1
    Define and prioritize the goals of the website.
    What goal are you pursuing with your website? Lead generation, building trust, brand building, or e-commerce? Focusing on one main goal gives the website a clear direction and convinces the target audience.
  • 2
    Know the market and competition.

    What products or services does your company offer and what benefits do they provide to customers? In which countries or regions and in which industries does your company operate? How large is the potential market? What economic and informational competitors are active in the market? Who are your competitors in online search results?

  • 3
    Definition of target groups and website personas

    We identify primary and secondary target groups with you as well as ideal customers and generate 3-5 personas per business area from this. For the personas, we consider work situation, motivation, needs, pains & gains, as well as the role in the buying center, which results in determining the tone and visual language of the website.

  • 4
    Creation of the customer journey for buying center personas.

    At which stage of the customer journey do the personas visit the website? We will clarify this as well as the information needs in the respective phases of the customer journey.

  • 5
    Information architecture
    We identify and cluster topics, research topic-related keywords, define the main navigation as well as the URL structure. Depending on topics, personas, and search intent, we also define the future page types of the website.
  • 6
    Selection of CMS or DXP
    From the wide range of Content Management Systems (CMS) and Digital Experience Platforms (DXP), we help you find the right solution for the individual requirements of your company.

Contact

We support you in website conception!

Are you ready to take your website to the next level? Feel free to contact us for a non-binding consultation. Together, we will develop a website that strengthens your market position and achieves your goals.

Frequently Asked Questions

When designing a website it's about planning what be achieved with your own website, wer there When addressed and how the page should be structured accordingly, i.e. was wo needs to be clarified. how At the end, the implementation is supposed to take place. As a full-service agency, we not only offer design and implementation, but also aim to present a holistic result in the end. We emphasize starting the project with a tailored concept for your company.

The duration of the website conception. varies depending on the scope and complexity of the project. It is advisable to allocate enough time for thorough planning.

For the conception, we are working with the following information:

  • Company Profile and Brand Identity

  • Objective for the website

  • Description of the target audience

  • Existing content or materials

  • Desired functions and features

  • Your design preferences

If individual points are missing or outdated, we will work on them together with you as part of the project.

For the success of a project, it is important to have clear communication channels and reliable contact persons. Regular updates and feedback loops ensure that the project is heading in the right direction and adjustments can be made. The process usually runs iteratively, with regular coordination between the client and the agency.