Whitepaper: From Tool Chaos to a DXP
From Tool Chaos to a Digital Experience Platform
Many medium‑sized businesses rely on content management systems like TYPO3 for their website while using additional tools for email marketing, social media, or eCommerce. This approach can work, but in practice it often leads to challenges:
Content must be maintained in multiple places
Systems need to be connected via interfaces
Data resides in separate systems
Tracking across all channels and tools is missing
The result: more effort, less efficiency and hardly any consistent customer experiences.
The solution: Digital Experience Platforms (DXPs)
Digital Experience Platforms (DXPs) bring together content, marketing, commerce, and data management in a single, centralized system. They connect these domains seamlessly, offer unified user interfaces, and significantly increase efficiency and implementation speed. This enables even small teams to handle the ever-growing demands of digital marketing. DXPs are built on modular architectures and APIs that enable communication with other systems – such as CRM or ERP. Data generated through website visits, online shops, or email campaigns is stored centrally. This creates an increasingly complete picture of customers, including their current interests and needs. These insights can then be used to deliver personalized content and campaigns. For companies, this means fewer interfaces, fewer potential sources of error, better performance tracking, higher automation, shorter project timelines, and increased conversions.
What to expect from the whitepaper*
We often encounter the assumption that DXPs aren't worth it due to their higher licensing costs.
Our whitepaper takes a closer look at this misconception. Using a real-world example, it illustrates how a DXP can reduce costs and simplify processes compared to a fragmented MarTech stack.
A direct comparison of both approaches shows:
lower resource requirements thanks to a centralized content hub
up to 25% less effort for maintenance and campaign creation
around €230,000 in total cost savings over three years — with significantly higher performance
*This whitepaper is currently available in German only.