We constantly track and evaluate new trends and technologies in the digital industry. In our blog posts, we delve into these topics and provide insights into our agency's everyday life.
AI recommendations often have an impact beyond the direct click. A Similarweb study shows that brands recommended by AI are 2.5 times more likely to receive a website visit than brands that were not recommended. 55.9 percent of AI-influenced visits come through search engines, while these users also engage much more deeply with the content on the websites they visit. This article shows what these findings mean for the customer journey, SEO, content, and performance measurement.
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Get rid of the “lead”: Why we need to radically simplify B2B sales processes in mid-sized businesses
Let's be honest: When was the last time you sold a "lead"? Right, never. We sell solutions to companies, people, and buying centers. Yet, for years, marketing and sales teams have clung to an artificial dividing line in their CRM systems that causes more problems than it solves. It's time to bury the concept of the "lead" in the complex B2B environment.
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AI not only changes how people search for information, but also how tasks are executed on the Internet. When AI agents compare products, check schedules, initiate requests, or trigger service processes in the future, they must be able to reliably extract the necessary information and functions from websites. For this, information must be presented in a structured manner, and key functions must be reliably accessible to systems. This is precisely where WebMCP aims to help. It is an attempt to establish a standard for how websites can disclose and provide their capabilities in an agent-friendly manner. Even though WebMCP is not yet a standard today, companies should already examine the ideas WebMCP pursues to make their website readable and usable for AI agents.
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In recent years, the demands on digital marketing in medium-sized businesses have steadily increased: more channels, more touchpoints, more data. With every new task, a new tool was added – and over time, this has resulted in a complex, barely manageable technology stack. What once started as a series of pragmatic individual decisions has become a patchwork of systems that require considerable effort but often deliver limited impact. Time to break the pattern: with a MarTech strategy that makes data usable, builds relationships, and streamlines processes. This article shows you what to focus on.
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What approaches do Sitecore, Ibexa, Storyblok, Kentico, and TYPO3 pursue?
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The more you as a company know about your contacts, the more precisely they fit your ideal customer profile and the more engaged they show themselves, the more likely you can develop these contacts from simple website visitors to buyers. Efficient marketing is shown in separating the "wheat from the chaff." Because it is particularly worthwhile to prioritize high-quality contacts and then focus your sales activities on them. In this article, you will learn how to properly classify your contacts using lead scoring and achieve maximum success.
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