We constantly track and evaluate new trends and technologies in the digital industry. In our blog posts, we delve into these topics and provide insights into our agency's everyday life.
AI recommendations often have an impact beyond the direct click. A Similarweb study shows that brands recommended by AI are 2.5 times more likely to receive a website visit than brands that were not recommended. 55.9 percent of AI-influenced visits come through search engines, while these users also engage much more deeply with the content on the websites they visit. This article shows what these findings mean for the customer journey, SEO, content, and performance measurement.
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For 25 years, every Google search began the same way: a white input field, a blinking cursor, and the silent prompt to condense your question into three keywords. At the Google I/O 2026, the annual developer conference held in May, the company declared this era itself over. Replacing the search box is an expandable input area based on Gemini 3.5 Flash, which accepts text, images, files, videos, and even open Chrome tabs. Even more importantly, users can create so-called Information Agents in the future—AI agents that continuously track a topic in the background and notify themselves when there's something new. So far, only users with a Google AI Ultra plan can enjoy these features. Starting in the summer of 2026, the broader rollout is expected to begin for more users initially in the USA. This makes Agentic Search a product reality from a futuristic scenario at the world's largest search provider. It's time to properly categorize the concept.
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The way people search online is changing: AI systems like ChatGPT, Perplexity, or Google's AI Overviews are increasingly providing direct answers without traditional search result pages. Even though their share is still small today, it could soon grow significantly. For marketers, the question arises: How can my offering remain visible in the new search world? A technical solution alone is not enough - a strategic realignment is required.
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