We constantly track and evaluate new trends and technologies in the digital industry. In our blog posts, we delve into these topics and provide insights into our agency's everyday life.
Get rid of the “lead”: Why we need to radically simplify B2B sales processes in mid-sized businesses
Let's be honest: When was the last time you sold a "lead"? Right, never. We sell solutions to companies, people, and buying centers. Yet, for years, marketing and sales teams have clung to an artificial dividing line in their CRM systems that causes more problems than it solves. It's time to bury the concept of the "lead" in the complex B2B environment.
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Marketing automation is no longer optional for modern B2B companies. Anyone who takes a closer look at this important topic quickly realizes: at first glance, most solutions appear similar. But appearances can be deceiving. While many tools offer comparable core functions, they differ significantly in their range of additional features and the extent of their capabilities for omnichannel or multichannel marketing. This article provides you with an overview of various marketing automation systems along with some tips on what to pay special attention to when choosing the right solution.
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Discover the basics of A/B testing and find the right tool for your business. We explain the different testing methods, demonstrate the benefits of data-driven optimization, and compare leading A/B testing tools. Learn how targeted tests can increase your conversion rates and improve the customer experience.
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