We constantly track and evaluate new trends and technologies in the digital industry. In our blog posts, we delve into these topics and provide insights into our agency's everyday life.
For a long time, software projects were mainly developed as monoliths. With the rise of microservices, a paradigm shift began: Large development teams in particular relied on cutting complexity into many independent services, microservice-based architectures were on the rise. But with the advent of AI-driven development, we might be witnessing a turning point. Why modular monoliths are the better foundation for most projects and when microservices still remain the right choice.
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AI recommendations often have an impact beyond the direct click. A Similarweb study shows that brands recommended by AI are 2.5 times more likely to receive a website visit than brands that were not recommended. 55.9 percent of AI-influenced visits come through search engines, while these users also engage much more deeply with the content on the websites they visit. This article shows what these findings mean for the customer journey, SEO, content, and performance measurement.
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For 25 years, every Google search began the same way: a white input field, a blinking cursor, and the silent prompt to condense your question into three keywords. At the Google I/O 2026, the annual developer conference held in May, the company declared this era itself over. Replacing the search box is an expandable input area based on Gemini 3.5 Flash, which accepts text, images, files, videos, and even open Chrome tabs. Even more importantly, users can create so-called Information Agents in the futureâAI agents that continuously track a topic in the background and notify themselves when there's something new. So far, only users with a Google AI Ultra plan can enjoy these features. Starting in the summer of 2026, the broader rollout is expected to begin for more users initially in the USA. This makes Agentic Search a product reality from a futuristic scenario at the world's largest search provider. It's time to properly categorize the concept.
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Until a few years ago, I experienced many conversations about the architectures of Martech stacks like this: Best-of-breed architectures stood for agility and the desire to modernize or adapt the stack step by step. DXPs stood for ready-made integrations, unified user interfaces, and shared data, but also came with stronger vendor lock-in and dependency on the product roadmap and priorities of the manufacturer. AI changes this consideration significantly from my perspective. Many discussions today are less about feature comparisons of individual components. Increasingly, the central question is: How do I ensure that fragmented AI functions pursue a common goal across all touchpoints and share insights with each other? My thesis is therefore: Integrated DXPs with a shared AI layer, shared context, and shared knowledge base have an architectural advantage over fragmented best-of-breed stacks.
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Let's be honest: When was the last time you sold a "lead"? Right, never. We sell solutions to companies, people, and buying centers. Yet, for years, marketing and sales teams have clung to an artificial dividing line in their CRM systems that causes more problems than it solves. It's time to bury the concept of the "lead" in the complex B2B environment.
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With TYPO3 v14.3 LTS, the new long-term support version of the content management system has been released. The new version introduces numerous improvements, particularly noticeable in day-to-day editorial work. Weâve taken a closer look at TYPO3 v14.3 LTS and highlight the most important updates for editors.
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AI not only changes how people search for information, but also how tasks are executed on the Internet. When AI agents compare products, check schedules, initiate requests, or trigger service processes in the future, they must be able to reliably extract the necessary information and functions from websites. For this, information must be presented in a structured manner, and key functions must be reliably accessible to systems. This is precisely where WebMCP aims to help. It is an attempt to establish a standard for how websites can disclose and provide their capabilities in an agent-friendly manner. Even though WebMCP is not yet a standard today, companies should already examine the ideas WebMCP pursues to make their website readable and usable for AI agents.
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The topic of AI integration is currently occupying virtually all CMS and DXP manufacturers. Some are now approaching the topic more fundamentally and view AI as a sparring partner throughout the entire content process, from idea generation to optimization and reuse. Using SitecoreAI as an example, the article provides a pragmatic assessment. What is truly new? Where is value quickly created? And what risks should marketers keep in mind?
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One year ago, we at webit! started organizing a regular Ruby meetup in Dresden. Our goal was to connect developers in the region and foster professional exchange. Under the name Dresden.rb, we revived the idea of a Dresden-based Ruby User Group and gave it new life. Aifinyo joined as a co-host and has actively supported the format ever since. The first Dresden.rb meetup took place in November 2024. Since then, weâve held five events, each with 15 to 20 participants. A steadily growing community now comes together regularly to hear talks, share experiences, and stay engaged with the Ruby stack.
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In recent years, the demands on digital marketing in medium-sized businesses have steadily increased: more channels, more touchpoints, more data. With every new task, a new tool was added â and over time, this has resulted in a complex, barely manageable technology stack. What once started as a series of pragmatic individual decisions has become a patchwork of systems that require considerable effort but often deliver limited impact. Time to break the pattern: with a MarTech strategy that makes data usable, builds relationships, and streamlines processes. This article shows you what to focus on.
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In September, two major Ruby events were on the agenda: Rails World in Amsterdam and EuRuKo in Viana do Castelo, Portugal. Johannes attended Rails World, while our two Richards, Sarah, and Paul were present at EuRuKo. They brought back a lot of exciting input, food for thought, and inspiration.
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What approaches do Sitecore, Ibexa, Storyblok, Kentico, and TYPO3 pursue?
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The TYPO3 Developer Days are more than just a professional conference - they are the meeting point where the TYPO3 community develops ideas, shares knowledge, and collectively initiates new things. Since their inception, they have brought developers and open-source enthusiasts from around the world together to exchange ideas, overcome challenges, and advance the TYPO3 project together. From August 7th to 9th, the community gathered in Karlsruhe. Yasmin and Flo were there on-site and not only gained exciting input but also experienced many inspiring encounters.
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More than 15,000 visitors, 16 stages in three exhibition halls, and nearly 500 talks on all topics currently of interest to developers - such an event deserves the name WeAreDevelopers World Congress and of course webit! must not be missing there. That's why Svenja and Sebastian were at Europe's largest developer conference in Berlin for two days and brought exciting impulses from the fields of AI, programming languages, and accessibility.
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The more you as a company know about your contacts, the more precisely they fit your ideal customer profile and the more engaged they show themselves, the more likely you can develop these contacts from simple website visitors to buyers. Efficient marketing is shown in separating the "wheat from the chaff." Because it is particularly worthwhile to prioritize high-quality contacts and then focus your sales activities on them. In this article, you will learn how to properly classify your contacts using lead scoring and achieve maximum success.
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The way people search online is changing: AI systems like ChatGPT, Perplexity, or Google's AI Overviews are increasingly providing direct answers without traditional search result pages. Even though their share is still small today, it could soon grow significantly. For marketers, the question arises: How can my offering remain visible in the new search world? A technical solution alone is not enough - a strategic realignment is required.
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Marketing automation is no longer optional for modern B2B companies. Anyone who takes a closer look at this important topic quickly realizes: at first glance, most solutions appear similar. But appearances can be deceiving. While many tools offer comparable core functions, they differ significantly in their range of additional features and the extent of their capabilities for omnichannel or multichannel marketing. This article provides you with an overview of various marketing automation systems along with some tips on what to pay special attention to when choosing the right solution.
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The TYPO3 Surfcamp is a special event for the 'TYPO3 next generation', where young people with different IT backgrounds from all over Europe come together to make new contacts and write code for TYPO3 together - but not in any conference location, but in the surfing paradise Fuerteventura. Because the name says it all: Not only code is created under the open sky at the camp, but the participants also receive surfing lessons on the waves of the Atlantic. We sent the two webits Yasmin and Florian to the island and summarized their impressions in this recap.
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The TYPO3 version 13.4 brought numerous innovations that make the daily work of editors much easier. We have extensively tested the version and present in the following article our top 5 editorial features as well as an inconspicuous improvement with a great impact at first glance. So much in advance: We see a real enrichment of editorial work in TYPO3 v13.4
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The TYPO3 Camp Mitteldeutschland is an excellent opportunity for mutual updating and exchanging, which the local TYPO3 community eagerly anticipates every year. For 2025, the organizing team has come up with two innovations: After a long series of events in Dresden, the event took place in Jena, Thuringia this time and started for the first time with a user day specifically aimed at customers and editors. We were numerous on site and present to you here our highlights from areas such as accessibility, AI, and Cyber Security.
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Every year, hundreds of developers from all over Europe gather in Amsterdam to exchange views on current trends, best practices, and updates around the popular JavaScript framework Vue.js. In front of the impressive Media Wall of the Amsterdam Theater, our webits experienced exciting presentations and brought back many valuable impressions and impulses.
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DecompileD is a conference for everyone navigating the world of software development and wanting to gather in one place to learn and exchange information about innovations, trends, best practices, and new technologies. It takes place annually - the two big letters in the name reveal it - in our hometown Dresden. One more reason not to miss the conference with its many exciting presentations. The focus this year was clearly on Artificial Intelligence and good teamwork. Find out what we took away from DecompileD in this Recap.
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We compare two popular content management systems: WordPress and TYPO3. While WordPress offers a wide range of plugins, TYPO3 stands out with its strong security, scalability, and flexibilityâqualities that are especially beneficial for mid-sized businesses. Find out why switching to TYPO3 could be the right move for your company.
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We were at the PHP Developer Day 2024 in Dresden to exchange information about the latest trends and developments in the PHP world. Topics such as the importance of Open Source, deeper insights into PHPUnit, and the development of clean code were particularly in focus.
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The European Ruby Conference (EuRuKo) 2024 brought together around 700 members of the Ruby community in Sarajevo. Our webits Johannes, Leon, Maik, Paul, Richard, and Sarah were on site and report in our Recap of exciting presentations, intense discussions, and the inspiring exchange with the community.
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The Sitecore User Group Germany (SUGDE) met in 2024 at the Mainz Zollhafen, bringing together Sitecore users from development, editorial, and marketingâamong them our webit colleagues Alex and JĂłna. They shared technical insights and presented a case study from the world of Sitecore.
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Experience the highlights of the TYPO3 Developer Days 2024 in Karlsruhe! Our developer Annett was on site and gave a presentation on web accessibility. The sessions covered topics ranging from new APIs, the future of TYPO3 to the integration of Artificial Intelligence.
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Our developers Mario and Maik attended SUGCON 2024 in Dublin and share their highlights along with the latest developments in the Sitecore ecosystem
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Weâre sharing our highlights from TYPO3 Camp Central Germany 2024 in Dresden. Discover how our team supported the community as the official âbrain foodâ sponsor and what exciting insights we gained on topics such as AI integration with the AI Suite, the development of content blocks, and visual regression testing.
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Google has introduced a new version of Google Consent Mode 2.0, which will be a requirement starting from March 2024 for certain functions such as creating target audiences through Google Analytics or Google Ads Tagging to continue working. If these functions are important to you, you should keep reading.
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